Among the current packaging box composition forms, the independent subject style is undoubtedly the most commonly used. In the composition design process, the designer first creates a visual graphic based on its attributes and other characteristics and then uses it as the package’s main body. Generally, most of it will be centered. One of the advantages of this composition is that it is easier to create visual impact. It is easy to extend and spread.
Enclosed composition means that the designer surrounds it with many image elements to highlight the packaging’s primary text information. This approach can make the name or logo of the gift stand out and make it feel surrounded. According to our analysis, patterns are generally used for the surrounding elements to create a fresh and full-scale literary style.
The local type is to hide a part of the leading graphic and only show the graphic part. According to experimental psychological research, many parts of graphics look better than the whole. For example, some people look generally average, but maybe some parts are good-looking, such as ears, eyebrows, etc. By enlarging these local parts, consumers can imagine the packaging box.
Color block style was more popular in the past few years, that is, use color blocks or pictures to divide the layout into two or more sides. Generally, some color blocks are used to display pictures. The other color blocks are used to arrange gift information, etc. This kind of composition is concise, clear, and stylish.
The full-screen design is very similar to the full-screen playback of watching movies on the computer. The screen part is almost covered with the entire layout. This kind of composition design is complete. It is very suitable for designing high-end gifts for others and then matching them with a single color, such as red. If you want to create an artistic conception, a full-screen is a good composition design.
The combination of pictures and text is more flexible: the central vision is not composed of an independent theme but has some scattered elements. Text information is arranged according to these picture elements and the picture’s overall feeling and finally achieves a combined and unified effect.
Compared with the large picture layout above, the text-only type is a novel and niche composition. In pure text form, as the name implies, there are no picture elements on the screen. The design’s content consists of brand LOGO, product name, selling point, or small icon. This design is often shown in cosmetic packaging boxes. Simplicity, high coolness, and pure color are the main keynotes.
To allow consumers to see the products in the box, some gift box brands will hollow out a specific part of the box and then seal it with transparent PVC, and the pictures and text information of the package will be displayed in the rest of the places where there are no windows. In this composition design, the hollow part is the gift packaging’s main body, which is more common in some skincare gift packaging boxes.
The screen elements are designed as shading in the composition design, covering the entire design layout as a background display: many women’s gift packaging and chocolate packaging like to use this design form. According to our research, this structure is beautiful and stylish.
The main style of the logo takes the brand LOGO as the primary visual core of the screen. This is a common design concept for many gift boxes and well-known brands, conveying a sense of simplicity and atmosphere. Sometimes, to enhance the consumer’s association effect, some crafts are added to it.