As a marijuana packaging supplier, we are always excited to talk to new clients about their packaging ideas. While communicating with them, we are visioning their cannabis products being the most stunning even on the most crowded shelf in the largest dispensary.
Unfortunately, this idea doesn’t resonate with all customers.
Last Tuesday, a new customer from Spain wrote to us, asking for packaging solutions for his vape pens. We recommended him one of our best-selling. He loved it very much. However, there was a problem: his limited budget.
In the end, we referred him to one of my friend who offers cheaper packaging boxes. The packaging boxes he received are plain ones, without any structural or graphic designs.
We do hope his vape pens a good sale. But, based on the packaging appearance, we take a pessimistic view.
Surprisingly, we notice that some start-up entrepreneurs consider packaging as simply protecting their products. They don’t even realize that packaging and labeling is a great tool to advertise their cannabis business. This is sad.
That client from Spain is a typical example of young entrepreneurs without brand consciousness. He did not mention anything about his packaging design ideas until we asked if they have any finished PDF or AI designs.
They focus too heavily on their budgets. This is always reasonable for any start-ups. But this doesn’t mean they should be limited by their budget plans too tightly. They should have been flexible. Again, take my client from Spain, he could have sourced custom packaging boxes with an additional 200 dollars from us. These custom printed boxes could make their CBD vape pens look more attractive.
It goes without saying that packaging matters especially in retail markets. The cannabis industry is no exception. This is true no matter you are working as producers, processors, wholesalers, distributors, dispensaries or retailers, and whether you are finding packaging solutions for edibles, VAP pens, cartridges, pre-rolls, oils, concentrates, dabs, or distillates.
To put it as simple as I can, packagings are to your cannabis products as makeups are to the women. For an illustration purpose only, just take a minute to check out the before and after contrast.
In a nutshell, the packaging is more about your branding and marketing. Take it seriously as much as you can.
Here are five tips for start-ups in the cannabis industry to build up their brands via creative packaging.