The absence of quality of several product packaging boxes makes consumers feel that it is not worth the cost, or perhaps annoys them and inevitably directly influences the items’ sales. Under the present market conditions of harsh competitors, we can not ignore the preference for packaging boxes. A kind of control of sellers affects the financial benefits of merchants.
How to make a packaging box that satisfies consumers and shows the significance of the item?
All of us that do packaging box design understand that there are three main points in understanding packaging design skills: the grasp of color abilities, the understanding of structure skills, and social connotations. Today, we are mostly discussing color abilities.
We can note the color strategies from the following factors: one is the anaphoric partnership between color and product packaging; the various other is the comparison relationship between color and color itself. These 2 points are the secret to the use of color.
1 The Correspendance Of Color Used And The Product Packaging
Generally, the exterior product packaging color can disclose or reflect the inner product packaging items. One can primarily view or think about the internal product packaging when looking at the external packaging. If we can stroll right into the shop and look at the items, several items have not shown this sort of caring connection. It will confuse customers and make them don’t know what’s the product-packed. The color of the regular exterior product packaging must grasp the same features to differing degrees.
To advance from the market, the typical colors of food are yellow and pink, which gives individuals a sense of heat and intimacy. A lot of environment-friendly packaging is for tea. Many green and blue are made use of for drinks, a great deal of red is made use of for wine and cakes, a great deal of increased color is made use of for children’s food, and everyday cosmetics are typical colors. The primary shades are primarily climbed, pink, white, light environment-friendly, light blue, and dark coffee to highlight the warm and elegant view. The apparel and shoes are mostly dark environment-friendly, dark blue, coffee, or grey to emphasize peace. The charm of elegance is stressed.
In terms of efficiency attributes, gold is frequently used for cakes and treats to offer people a perception of aroma. Tea, beer, and other drinks are mostly red or environment-friendly, which symbolizes the richness and scent of tea; tomato juice, apple juice, and red to show natural characteristics. We can discover many such instances in the packaging of clothing, cosmetic packaging, and even red wine product packaging.
2 The Contrast Between Each Color
In China, there is an old saying: “secret, impenetrable, and sparsely able to be happy. It is a comparison partnership. In the packaging layout, this comparison relationship is noticeable, as well as ubiquitous. These supposed contrasts generally have the complying with differences: namely, the depth comparison of color usage, the light and heavy comparison of color usage, the point-to-face proportion of color use, the complex and also a simple comparison of color use, the stylish and prominent contrast of color usage, as well as the contrast of color use.
Comparing the tones of color used is one of the most regular and most widely utilized colors in the existing product packaging style. It is very typical in graphic styles (describing posters, hanging images, or situational binding). The supposed deepness comparison must tell both shades in the layout color that show up on a screen simultaneously and produce an even more worked with seeing angle result.
We can generally use the light-colored base’s, spotting with a dark structure on it. For example, use a light-color command, use coffee color to compose the picture, or utilize light yellow or white pattern lines on a dark coffee color background. Make use of a soft eco-friendly base; dark environment-friendly composition; pink base; red structure; light grey base; black soap composition, etc. These are the tones of color contrast.
In packaging style, we can utilize this type in some cosmetic packaging or some Western wine packaging, especially Western European white wine product packaging. China’s Changyu wines and Shuanghui sausages, and Xijie’s meat product packaging express this form. This type of packaging is also usual in Japan, South Korea, and even Taiwan. The aesthetic impact it reveals is intense, primary, gentle, as well as classy.
We will continue with the more contrast we need to consider while designing your paper packaging in the next post.
