Cannabis Business Trends
With the promotion of cannabis legalization, more groups of customers have realized the merits of cannabis products, which furtherly enhanced herbs’ diversified development.
After a while, when people get familiar with the natural ingredients in cannabis products, they start focusing on other aspects of the brands,
from company culture to brand story & faith while paying particular attention to how much the cannabis companies are concerned about the environment.
Photo courtesy of Cova Software (Unsplash)
In this guide, we will talk to you about how to define/redefine your cannabis brand into a truly green one.
We will also provide business optimization tips for all scales of cannabis companies on how to attract more customers and traffic,
and we have shared advice on how to best stand out your products from the competitors.
Here are 3 main areas we will focus on in this guide.
- Take Care of Your Supply Chains of Raw Materials from Product to Packaging
- Build a Sustainable Cannabis Brand Identity
- Attract More Customers and Traffic
1. Take Care of Your Supply Chains of Raw Materials from Product to Packaging
1.1 Cooperate with Sustainable Cannabis Growers
Photo courtesy of Daniel Oberg (Unsplash)
Determined to reduce environmental pollution and take consumers’ health in mind,
cannabis companies are finding long-term balanced cannabis business growth from the source.
Cannabis products and their packaging supply chains can often be the first thing that determines whether your brand is green or not from the very start.
Cooperate with cannabis growers dedicated to both plants and the planet.
Check out if their chemical fertilizers are used judiciously.
Whether they are finding ways to develop regenerative farming, thus reducing environmental disruption.
And do they use excessive pesticides? (All misuse and overuse of pesticide sprays are dangerous to humans and nature).
1.2 Buy Packaging from Green Companies Having Social Mission
Photo courtesy of Jess Morgan (Unsplash)
In addition to focusing on product quality, the cannabis industry should also focus on eco-friendly packaging options.
Excessive packaging is one of the easiest things to solve. Many cannabis products, such as vape pens, THC cartridges, and pre-rolls, are packed bigger than they need.
Although this could be a partial result of obeying law-mandated labeling or other official requirements.
However, as a green brand, you should reconsider your packaging solutions to be smaller, safer, legal, and sustainable.
Many packaging factories are devoted to manufacturing completely compostable cannabis packaging with all-plant-based materials and creative designs.
Marijuana Packaging Solution is one of them, helping many cannabis companies finish their green brand building.
2. Build A Sustainable Cannabis Brand Identity
2.1 Set Up Your Business with the Help of a Reputable Cannabis Consultant
Photo courtesy of Austin Distel (Unsplash)
A cannabis consultant might be the foundation of your green business.
No matter for a start-up or a scaled-up cannabis company, we recommend you hire a reputable consultant to ensure everything moves on correctly and fluently.
They provide timely assistance and professional advice from paperwork to packaging in and out of your state, involving most cannabis laws and regulations.
2.2 Start by Building Faith within Your Team
Photo courtesy of Brooke Cagle (Unsplash)
Of course, cannabis companies need a positive & healthy working environment first and keep their employees comfortable and supported.
Build an environmental protection brand image starting from your teams and then your customers, and your employees will play crucial roles in branding.
2.3 Tell Your Brand Story and Let Customers Know You Prioritize the Environment
Photo courtesy of Dad Grass
If you already have your brand story, emphasize the story on being green and natural, and then share it on your blog posts, social media, or website homepage.
If you have an environmental protection slogan, don’t be shy and advertise it or print it on your packaging to let your customers know you prioritize the environment.
But if you have no clue yet, don’t worry since the stories can be about anything,
from the business started inspiration to your brand culture formation or simply an opportunity for innovation.
3. Attract More Customers and Traffic
3.1 Get Involved in Environmental Protection Activities
Photo courtesy of Jozsef Hocza (Unsplash)
It is not only the responsibility of a cannabis company to comply with all required regulations on environmental protection,
but also a chance to craft an eco-friendly public image and add customers’ faith in your brand.
A good public image, or reputation, is the key to generating more sales and grabbing investors’ attention.
3.2 Provide Quality Information/Knowledge Consistently and Work Hard on Media
Photo courtesy of Kenny Eliason (Unsplash)
Take advantage gained from environment-protecting activities and make them quality information.
Fascinating brand story plus quality supported information made up lots of marketing gaps instead of using stereotyped ways of product introduction/description.
Brand story- and information-driven methods can be any content (cannabis product development, special events, branding, media promotions, commonweal activities, etc.)
and any form (blog posts, promotional articles, social media videos, brand posters, etc.) to get more consideration from consumers and others.
3.3 Custom-Branded Packaging Options Instead of Common-Used Cannabis Packaging
Photo courtesy of Dad Grass
First impression matters.
Many cannabis companies have realized the effectiveness of branding themselves as a differentiator by personalizing brand styles.
Invest in custom cannabis packaging to leave great first impressions, elevate brand value, and interact with your customers.
Marijuana Packaging Solution is just the company & factory helping customers with everything in custom packaging:
suitable packaging materials for different products, layout arrangement, style & color adjustment, size customization, keeping sustainability, and so on.
We’d Like to Hear from You
Now you have learned how to define/redefine your cannabis business as a truly green brand.
There you have it:
1. Take Care of Your Supply Chains of Raw Materials from Product to Packaging
- Cooperate with Sustainable Cannabis Growers
- Buy Packaging from Green Companies Having Social Mission
2. Build a Sustainable Cannabis Brand Identity
- Set Up Your Business with the Help of a Reputable Cannabis Consultant
- Start by Building Faith within Your Team
- Tell Your Brand Story and Let Customers Know You Prioritize the Environment
3. Attract More Customers and Traffic
- Get involved in environmental protection activities
- Provide Quality Information/Knowledge Consistently and Work Hard on Media
- Custom-Branded Packaging Options Instead of Common-Used Cannabis Packaging
Starting and holding a sustainable cannabis business is hard, thus necessary to find responsible & professional cooperators to ensure the smooth running of your business.
To define/redefine your cannabis business as a truly green brand, which method(s) would you like to try first for your next project?
Why not start by customizing a branded package? It might be the most cost-effective method with a simple operation but a high return.
Contact us if you need any form of assistance/help on the packaging.
Stay tuned with us for more improving tips on how to keep a sustainable cannabis business.
Author: Lexie Liu of MarijuanaPackagingSolution.com
